4 Step positioning framework

How to become a category of 1

Photo by GeoJango Maps on Unsplash

Do you feel like you’re in a crowded market?

Like everyone around you seems to be doing exactly what you’re doing?

Does it become hard to explain to customers how you are different from the competition?

Let me tell you, you’re not alone.

This happens with every business.

But the successful businesses, figure out a strong positioning and become a category of 1.

So customers find their offers incomparable to the rest of the market.

This is the power of strong positioning.

A few weeks ago, I did a positioning workshop for the Indie Masterminds community. Today I’ll share a few key lessons from it here.

And discuss a 4 step framework you can use to nail your positioning.

Let’s start -

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Right at the top, let’s accept a few harsh truths here -

Yes, it’s a hard pill to swallow, but you’re not unique and the solution you’re building is not unique.

But you’re positioning can still be unique, and that’s what we will try to figure out today.

To illustrate the positioning exercise, I’ve used my own example.

I’ve shared how I’ve tried to position this newsletter(SuperFrameworks) in the crowded market of entrepreneurship newsletters.

There are 4 parts of this framework -

1. Market

2. Competition

3. Value you provide

4. Who this matters to?

You can read the complete post from the link below -

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🔗 Super Links

Useful links you don't want to miss -

• Twitter can help you grow your business, but only if you know how to use it right. Learn how to dominate Twitter.

• How to be successful with 0 following. Amazing thread from Danny Postma.

• Learn the step by step framework to build and launch an info product in 14 days.

• I spent $120 to acquire 46 newsletter subs, here’s the breakdown

• You can’t get to the land of cool without climbing cringe mountain. I feel like I’m climbing cringe mountain right now 😅

• Simple framework to “validate” an idea (last week’s post ICYMI)

• If you like the Joe Rogan podcast, you will LOVE this newsletter.

(*Links in bold are classified ads, to reserve your spot, just hit reply or send me a DM on Twitter.)

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🤗 How can I help?

• 🎉 I can help you get your work in front of 2400+ solopreneurs, creators and indie hackers. Get eyeballs, leads and sales for the cool stuff you’re building. If you’re interested in sponsoring the SuperFrameworks newsletter, send me a DM, let’s chat.

• 🧠 Solopreneurship is hard, but it doesn’t have to be lonely. You can get honest feedback, support and accountability from a trusted mastermind group. Let’s work together

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See you next week

Ayush 🙏