4 Step positioning framework
How to become a category of 1
Do you feel like you’re in a crowded market?
Like everyone around you seems to be doing exactly what you’re doing?
Does it become hard to explain to customers how you are different from the competition?
Let me tell you, you’re not alone.
This happens with every business.
But the successful businesses, figure out a strong positioning and become a category of 1.
So customers find their offers incomparable to the rest of the market.
This is the power of strong positioning.
A few weeks ago, I did a positioning workshop for the Indie Masterminds community. Today I’ll share a few key lessons from it here.
And discuss a 4 step framework you can use to nail your positioning.
Let’s start -
Right at the top, let’s accept a few harsh truths here -
Yes, it’s a hard pill to swallow, but you’re not unique and the solution you’re building is not unique.
But you’re positioning can still be unique, and that’s what we will try to figure out today.
To illustrate the positioning exercise, I’ve used my own example.
I’ve shared how I’ve tried to position this newsletter(SuperFrameworks) in the crowded market of entrepreneurship newsletters.
There are 4 parts of this framework -
Market
Competition
Value you provide
Who this matters to?
You can read the complete post from the link below -
🔗 Super Links
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How to be successful with 0 following. Amazing thread from Danny Postma.
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If you like the Joe Rogan podcast, you will LOVE this newsletter.
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🤗 How can I help?
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See you next week
Ayush 🙏