The “G/B/B” pricing framework
Why 3 tier pricing works and how to apply it for SaaS, info products or agency offerings
How many pricing plans do you have for your product?
From what I’ve seen, the 3 tiered pricing is the most common, and probably the most effective as well.
I’m reading a book these days called “Monetizing Innovation” and it’s all about how you set the pricing for your products.
It talks about the G/B/B pricing framework, where your 3 tiers are essentially framed as - Good, Better, Best.
You’ve seen this on most pricing pages, both for software products as well as for information products.
They have a basic plan, a mid level plan and a high end plan.
I use it for most of my products myself.
And this works because you steer customers to a choice based on whether they are price conscious, quality conscious, or somewhere in between.
Most people don’t like to be on the extremes 😊
I wrote a detailed post about the G/B/B pricing framework.
It includes -
Choice architecture, and why it matters
How to setup your own G/B/B
2 Examples of G/B/B in action
One thing to be careful of.
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