The “G/B/B” pricing framework

Apr 28, 2023

How many pricing plans do you have for your product?

More?

From what I’ve seen, the 3 tiered pricing is the most common, and probably the most effective as well.

I’m reading a book these days called “Monetizing Innovation” and it’s all about how you set the pricing for your products.

It talks about the G/B/B pricing framework, where your 3 tiers are essentially framed as - Good, Better, Best.

You’ve seen this on most pricing pages, both for software products as well as for information products.

They have a basic plan, a mid level plan and a high end plan.

I use it for most of my products myself.

You can check it out here, here and here.

And this works because you steer customers to a choice based on whether they are price conscious, quality conscious, or somewhere in between.

Most people don’t like to be on the extremes 😊

I wrote a detailed post about the G/B/B pricing framework.

It includes -

And more..

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See you next week

Ayush 🙏

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